When it comes to social media, it can be often compared to Fashion, which is ever changing. When it comes to social aspect of Fashion, that is constantly ever changing. I think that brands in the fashion industry do a great job with staying alert with all the trends and ways to market their brand via social media. Companies are taking full advantage to all the ways to market their business such as sending their products to celebrities or other individuals who have alot followers. These are the individuals that can and will get your brand recognized. In the future, I see brands utilizing resources and getting more tech-savvy with ways to market their business via social media for free. I also see, companies using a lot less funding for their marketing campaigns.
However, one of the future implications that I see might hinder results is that when a social platform because extremely popular they start featuring a lot of advertisements. I think this will be an issue, because when a person feels as if a platform they love is becoming overwhelmed with advertisements, that decreases their chances of getting on that social platform. For instance, I try to limit my access of Facebook, I feel completely bombarded with advertisements when I get on there. Also, I prefer to watch my favorite YouTube videos on my cellular device because, I am likely to see less advertisements than I would see if I were to watch them on my computer.
I think companies can incorporate a lot of their marketing and save a lot of money, when it comes to advertisement if they can properly find effective and creative ways to do so. I believe this could also be a problem, and that is finding creative ways to market your brand that no other company has yet tried to do so and to also make sure you have your audience’s attention as well.